Schools – Public, Private, Independent, Charter

Just a quick thought on the terminology used to differentiate school types. Also called “keywords” in the SEO industry, I’ve bumped up against these distinctions many times in recent years in helping schools determine what words people are using to search for schools on the Internet. Until recently, it seems we had a pretty clearContinue reading “Schools – Public, Private, Independent, Charter”

Redirect Website Pages That Move

A quick note to schools moving to new websites,  or simply moving some pages to new locations: Redirect your key pages to their new locations. Here are the steps you want to follow: 1) Identify critical pages (giving pages, admission pages, etc.) 2) Identify top entry pages (see your site stats to find your topContinue reading “Redirect Website Pages That Move”