A quick note to schools moving to new websites, or simply moving some pages to new locations: Redirect your key pages to their new locations.
Here are the steps you want to follow:
1) Identify critical pages (giving pages, admission pages, etc.)
2) Identify top entry pages (see your site stats to find your top 25 or 50 entry pages averaged over a year)
3) Place 301 redirects for those pages pointing to their new locations.
Why? Two reasons:
Your website users will be thankful that their bookmarks continue to get them where they want to go.
Search Engine Optimization
Search Engines will pass on the “link juice” from the old pages to the new ones, which should keep your site being found at the same rate it was being found before in the search engines. Failing to do this can seriously affect your site rankings.
If you don’t know how to do these things, or even what they mean, don’t fret. Ask your web solutions provider. If they don’t seem to understand – well, I’d like to say I’d be shocked, but unfortunately I wouldn’t be. If you need help getting them to do what needs to be done, contact me.
Here’s a tool you can use to test redirects once they are set up: http://www.webrankinfo.com/english/tools/server-header.php
We in education have spent far too many years trying to integrate technology tools into the classroom. By that I do not mean that technology should be avoided in teaching. Far from it. However, the approach in the past has been to pick the tool, and then try to figure out how to wrap instruction around it. This is the approach that has built up years of resentment and resistance from teachers. Continue reading “Don’t Build Your Teaching Around Technology”
So we’re in the process of 21st Century Skills (see ISTE NETS and the Partnership for 21st Century Skills) integration at our school. We’ll get into the details of that process in future posts, but I want to immediately get at a couple of points that keep coming up.
Thanks Jon Kemmerer for not giving up until receiving a coherent explanation for the question “Why are these being called 21st Century Skills, for Pete’s sake.” It’s a great question. And we’ll address it here in Part One of this post. Looking at the ISTE NETS, we have: Continue reading “21st Century Skills – Are They Neither? (Part 1)”
Well a new school year is almost upon us, and with it the continual dance with the challenges and opportunities of the information age. Independent schools are in a unique position in that we do not have the limitations faced by the bureaucracy and mandates of the public school system, but at the same time we do not have the benefit of the combined resources and structure that come along with that.
In this inaugural post, I will be outlining some of the projects and challenges we will be working on at my school over the next year, and which I will be documenting in this blog.
- 21st Century Skills integration
- Media archiving
- Independent school marketing, including social media (Facebook, etc.) and SEO (Search Engine Optimization)
- Website development
- Communications (internal and external)
- Instructional design
- Educational technology and tools
Stay tuned for regular updates to these topics and more…